Welcome to Wicked in Pink
Offering a lending hand to cancer patients in need!
The Wicked in Pink Foundation was developed by Bob Kaine Alves, owner of THROTTLE ROCKER MAGAZINE, to pay it forward to others battling cancer. During Bob's year- long battle with head and neck cancer in 2012, he received amazing treatment and came into daily contact with some of the most caring and compassionate staff at SR. CARITAS CANCER CENTER. Bob just knew that when he was healthy again, he would have to find a way to repay them for all they did and just saying thank you wasn’t going to be enough. The event was created in 2013 to show support for all types of cancer, but being that this is occurring in October, he chose pink for a color.
The mission of the Wicked in Pink Foundation is to raise money for the SR. CARITAS CANCER CENTER Patient Services Fund to help with many of the financial burdens cancer patients may face, as well as show support for all those battling cancer, cancer survivors, as well as their caregivers, family and friends. That means we're putting money into the hands of the patients to help them with some of the expenses involved in going through treatment. That's direct and indirect expenses. Often, it's the latter that's the hardest hitting.
Though this began as a motorcycle ride here in Western Massachusetts, the Wicked in Pink Run, has evolved into a number of fun events, all with the same goal, to raise money to help out these folks going through what is apt to be the toughest time in their lives. The best part is you can have a little fun while you're helping! if four wheeling is your thing, check out Wicked in Pink Jeep! We're also working to organize two new events, the Wicked in Pink 5K Run and the Wicked in Pink - Pink Tie Gala!
Want to make a real difference in someone's life? You're in the right place!
If you can't make one of our events but would still like to help, there's a donate button in the top right corner. Just click on it and you can make a donation using Paypal, a credit card or a debit card. We thank you for you support.